Speaking about IWOM at IQPC Digital Marketing Communication China 2006
I will be holding a workshop as well as presenting on the topic "Utilizing Internet Word of Mouth (IWOM) for consumer insight" at the Digital Marketing Communication Conference in Shanghai. The workshop will be on Tuesday, November 28th. The presentation will be Wednesday, November 29th. You won't see my name on the website because it has not been updated. To see latest agenda, click here (PDF).

